As you may know, Zillow (which includes Trulia and is now known as the Zillow Group) currently obtains the listings displayed on their sites from many sources, such as any and/or all of the following: syndication services such as ListHub (Point2 USA syndication was purchased by ListHub and no longer operates in the United States), brokers (may also include franchisors), agents, virtual tour companies, and a few more companies affiliated with Zillow. Up to this point, Sandicor has never provided listings directly to Zillow. However, as you may also be aware, the agreement between ListHub and Zillow will end on April 7th. That means unless you have an existing agreement and mechanism to send your listings to Zillow, ListHub will no longer send your listings to Zillow if Zillow was one of the sites you selected on ListHub.
Sandicor was well aware of the potential for Zillow and ListHub to end their relationship. With that is mind, Sandicor began the process to develop a replacement for the channel to Zillow in the event Zillow left ListHub. Sandicor is implementing that plan, which is to offer a syndication service for those brokers that do not have their own mechanism to provide their listings to Zillow. The default settings are that the listings will NOT go to Zillow unless you, the broker, select Zillow as a destination for your listings in the Sandicor syndication system. This is known as “opt-in”, which is our default, which again, means that the brokers must actively choose to turn the feed on. PLEASE UNDERSTAND THAT YOUR LISTINGS WILL NOT AUTOMATICALLY GO TO ZILLOW! YOU AS THE BROKER NEED TO SELECT ZILLOW IN THE SYNDICATION SYSTEM FOR YOUR LISTINGS TO GO TO ZILLOW!
We will be sending you more information on our syndication system very soon. Instructions will be provided on how to login in and manage the syndication of your listings to Zillow. In the future, we plan to add more sites to the syndication system based on feedback from brokers.
General Sandicor Syndication Information
Sandicor’s position for listing syndication is that the listings are defaulted to ‘OFF’ for syndication, and that the broker has to ‘OPT IN’ their listings to be sent out to publisher sites like Zillow. However, there are three exceptions to this, which are that listings are defaulted to ‘on’ for Realtor.com, the UT’s Sign on San Diego and Sandicor’s own consumer site. The settings for your listings are controlled at one of two places: for Realtor.com, the setting is controlled at the listing level; for Sign on San Diego and Sandicor’s consumer site, those settings are within the office record, which means you need to contact Sandicor to change those settings.
For those of you who aren’t sure what syndication actually is, the definition we use is: Listing Syndication is an internet-driven method of distributing listing data to a wide variety of websites for the purpose of exposure/advertising.
Over the next few weeks, please watch for communications (via email, Facebook and Twitter) regarding: the introduction of our syndication system, which is a product by Bridge Interactive, an industry leader in RETS based software; the steps needed to log in to your account; how to select Zillow as a destination site for your listings; as well as updates about the licensing agreement with Zillow.